eat more plants

it's better for you, better for the planet & better for animals

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your plant-based journey

Start date: 4 October 2020

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There's no better time than now to start your plant-based journey.

Millions around the world are crowding out the meat and dairy on their plates with vegetables, whole grains, legumes, fruits, nuts and seeds, as the evidence in favour of this lifestyle gets more media attention.

Need some help figuring out what to buy, what to cook, and how to integrate your new diet with your culture and lifestyle?

I've got your back.

soy yoghurt

My name is Muriel. For the last nine years, I've been actively involved in supporting and guiding people in their transition to a plant-based diet.

Currently, I am a coach for ProVeg International's Veggie Challenge, offering support to participants around the world and answering all kinds of questions, ranging from kitchen basics, nutritions specifics and how to overcome social hurdles.

With a long-time interest in good food, healthy habits, environmental sustainability and animal welfare, I'm proud to promote eating habits that are consistent with a vision of a sustainable and equitable world.

Plus, vegan food has never tasted so good! Nowadays, it's almost impossible not to find a plant-based version of our favourite foods. And with many hours in the kitchen under my belt, I'm usually quite proud to say, "Anything you can make, I can make vegan!"

Every Friday, I share a new recipe, and an article or how-to guide on plant-based living. Be the first to get it!


My approach to coaching is holistic and adaptive. There are a million ways that a plant-based journey could look like, depending on who's trying it: everyone has a different history and relationship with food, different motivations to change their eating habits and different cultural pressures that might make a shift more or less easy. I believe that it's super important to accommodate each person's individual journey.

Following an initial conversation about your context, eating habits and goals, we'll create a custom plan incorporating specific guidance that suits your needs, such as:

custom meal plans

Taking your eating habits and personal health goals into account, we'll create a personalised meal plan to get you started.

where to shop

Learn about where to shop for all the things you might not be used to buying—it's less than obvious and every city's different.

vegan kitchen basics

Baking without eggs? Satiating mains full of flavour and umami? Quick tricks to prep meals for the week? I've got you covered.

cooking on a budget

Despite what many might think, plant-based cuisine can be the most affordable kind around. Let me show you how.


Get in touch if you're interested in a consult or if you have any questions 🙂