eat more plants

it's better for you, better for the planet & better for animals

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Hi 👋 I'm Muriel.

For a long time, I've had an active interest in good food, healthy habits, environmental sustainability and animal welfare.

Since I made the switch to veganism in 2011, I've been supporting and guiding others in their transition towards eating more plants. I'm proud to promote eating habits that are consistent with a vision of a sustainable and equitable world.

Plus, vegan food has never tasted so good! With many hours in the kitchen under my belt, I'm usually quite proud to say, "Anything you can make, I can make vegan!"

There's no better time than now to start your plant-based journey

The evidence in favour of a plant-based lifestyle is becoming harder to ignore. Millions of people around the world are crowding out the meat and dairy on their plates with vegetables, whole grains, legumes, fruits, nuts and seeds.

plantiful strawberries
plantiful yoghurt
plantiful kale

Need some help figuring out what to buy, what to cook, and how to integrate your new diet with your culture and lifestyle? I've got your back.

There are many ways that a plant-based journey could look like, depending on who's trying it: everyone has a different history and relationship with food, different motivations to change their eating habits and different cultural pressures that might make a shift more or less easy.

I believe that it's super important to accommodate each person's individual journey, and simply start with the goal to eat more plants.

custom meal plans

Taking your eating habits and personal health goals into account, we'll create a personalised meal plan to get you started.

where to shop

Learn about where to shop for all the things you might not be used to buying—it's less than obvious and every city's different.

vegan kitchen basics

Baking without eggs? Satiating mains full of flavour and umami? Quick tricks to prep meals for the week? I've got you covered.

cooking on a budget

Despite what many might think, plant-based cuisine can be the most affordable kind around. Let me show you how.

“So much energy put in the content, no bullshit, straight to the point, fact checked, always. I trust this source of information. Thanks Muriel for the time, effort, dedication and love for our friends the veggies and mother earth!”

Camille De Almeida

I have been so inspired to try new dishes and expand my repertoire of meal standards with Muriel’s recipe inspiration! I’m big on baking too, and I just love some of the clever ideas and ingredients she uses. Truly a delightful resource 💛

Bailey McCully

I first met Muriel when we were both working on vegan-based projects for the Vegilicious society at the University of Cape Town. This was when I first saw her undeniable drive for promoting veganism, good food, animal rights, and sustainability. All fueled by her passion! I am so excited that she has started the Plantiful Coach so that more people can discover and benefit from her knowledge (and delicious recipes). Muriel has been one of the biggest mentors in my own plant-based journey – and I feel so grateful for that!

Claudia Emanuel  Ciao Bella Media

devon concar

I never truly considered the broader, planetary effects my diet was contributing to, until Muriel helped the TEDxCapeTown team take off the blinkers and understand how deeply entrenched carnism is within society. Its impact on planetary and personal health, along with the misaligned relationship between humans and our fellow earth inhabitants made me shift my eating habits towards a more plant-centric one. It’s a journey, and I’m not absolutely on track all the time, but being aware and having more options and creativity available, through people like Muriel, helps to walk the path of mindfulness and health that I’d like to.

Devon Concar  TEDxCapeTown

Since I have been vegan for a while already, we used the Plantiful Coach to help get out out of an eating rut. It’s hard to find eating plans and guidance at this level as a vegan. Muriel greatly considers your individual needs and concerns in a plan while still providing structured guidance. Her recipes are super delicious and varied.

Muriel herself is both super empathetic and passionate and a great guide for those who wish to start the vegan process.

Highly recommended, whether you are already vegan or if you are just curious or starting out.

Kerryn Warren

vincenzo fesi

Trying to find how to use less meat I found here a great place to start. Grand articles, all well written and easy to understand. A good way to start. I can say a wonderful way to start! On top of that, Muriel is super nice in explaining, researching and leading into the journey. 😊

Vincenzo Fesi


    muriel plantiful coach